Integrity
Heart
Transparency
By and for NeighborsWe know your HVAC system is an investment in the value of your home. That’s why every repair, installation, and tune-up comes with our Hassle-Free Guarantee.
We only use brand-new, high-quality parts — backed by a full manufacturer warranty.
If something isn’t right after service, we’ll check it for free. Member or not.
Platinum members get a 3-year guarantee with any HVAC service!
Courteous Staff, ( from phone call to tech. ringing the doorbell ) , got lucky on a Very Hot day, the Technician was in the area and arrived hours before the estimated time. Found our problem, located the new part, had us up and running with Cool in a few hours ‼️ WOW ‼️
Annual maintenance service agreement. Employees very professional and respectful of-our home. They wore booties without our request Would Recommendi this company to all.
Positive: Responsiveness, Punctuality, Quality, Value
Called First Choice after we were not happy with the HVAC company we had for years. Didn’t realize our appointment was with Kevin, the owner. We were very impressed with him. He was extremely professional and has great work ethics. We look forward to doing business with First Choice going forward.
Mike is very professional and has demonstrated a passion for his work. He is detail oriented, focused, and knowledgeable. He stays on top of any HVAC issues that may be occurring and gives us a full narrative report on his maintenance findings and recommendations.
If we serviced your system in the last 365 days and something feels off, we’ll check it again—on us.
If a new issue pops up, we’ll walk you through the options and give a clear estimate. And if we made a mistake? We’ll make it right free of charge.
No one likes a pushy salesperson, especially when you’re dealing with the unexpected. That’s why we focus on real solutions, clear guidance and building trust that lasts.
Request your favorite technician—available exclusively to Platinum members—so there’s no need to start from scratch every visit.
Save money on repair parts with every service. Sign up and save today!
Take one thing off your to-do list. We’ll schedule tune-ups and routine care.
Platinum members never pay after hours or diagnostic fees, and Silver members save.
Members get extended labor warranties–a commitment to quality.
Real questions deserve real answers. Get expert advice from a certified technician—no pressure, just solutions.
Set up a time online today.
Myrtle Beach 335+ 
60+ Reviews