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From Our Kitchen Table,to Yours

  • garanttees-icon2 Family-First Culture
  • Icons 2 Trained with Care
  • membership-icon4 Honest Work Ethic
  • Grand Strand Proud
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How it All Started

Kevin

grew up in HVAC

It’s what his family did—and what he was born to do.

Summer

brought the heart

She found ways to weave their family values into their work.

Together,
they built something better.

Not just another HVAC company—but one that treats customers like neighbors.

Because real service?
It’s personal.
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A look back

A timeline of how we got here
2016
  • First Choice is born—around the kitchen table.
  • Kevin & Summer launch a new kind of HVAC company: One rooted in family values, deep expertise, and doing right by people.
  • Purchased the property for our future headquarters.
2017
  • Moved into our current location 891 Horry Road.
2018
  • Became Total Tech certified.
  • Became NATE certified.
2019
  • Earned our first Lennox awards:
    Top Signature Collection Sales, IAQ Sales, Growth Achievment,
    and Premier Dealer.
2020
  • Sponsored The Local’s Open Golf Tournament
    (First Tee Coastal Carolinas).
  • Nominated for the Myrtle Beach Herald
    Readers’ Choice Awards.
  • Earned our first Lennox Centurion Award.
2021
  • Installed the first 28 SEER HVAC system on the market.
  • Nominated for “Best HVAC Company” in Carolina Forest Chronicle.
  • Earned our second Lennox Centurion Award.
2022
  • Installed the first Lennox ML17 17 SEER AC system in the market.
  • Launched the John Darby Award to honor outstanding local HVAC talent.
  • Helped a beloved Grand Strand restaurant reopen after a crisis.
  • Earned our third Lennox Centurion Award.
2023
  • Packed 50+ holiday gift boxes for Samaritan’s Purse with
    the Kiwanis Club of Conway
  • Earned our fourth Lennox Centurion Award.
Today
  • Still family-owned.
  • Still community-focused.
  • Still treating every home like it’s our own.

Every install, every interaction, every day—we choose C.H.O.I.C.E.

We built our Core Values around the word C.H.O.I.C.E., because every decision we make is a choice to put our customers first. From how we care for people to the craftsmanship in every install, these principles shape the way we do business every single day.

Our Core Values (C.H.O.I.C.E.)

  • Care:People over profit always.

  • Honesty:Straight talk, straight pricing.

  • Ownership:We finish what we start.

  • Improvement:Train, test, and get better daily.

  • Craftsmanship:Clean installs, verified performance.

  • Excellence:Five-star or we fix it.

Built on Doing the Right Thing

  • We show up when we say we will.
  • We do the work we promised.
  • And we stand by it long after the truck pulls away.

That’s the kind of work ethic Kevin was raised on—and the only kind we practice

Our Promise to You 843-839-3438

Trained with Care

  • We don’t just hire good techs—we grow them.
  • Every team member learns the First Choice way: with precision, respect, and pride in their craft.

Because when we show up to your home, we show up ready.

Our Promise to You 843-839-3438

Grand Strand Proud

  • Born in Horry County. Built for this coast.
  • We know the climate, the codes, the people—and what it takes to keep Grand Strand homes comfortable, year-round.

Because this isn’t just where we work. It’s home.

Our Promise to You 843-839-3438