Horry County’s Favorite HVAC Team

Emergency Heating & Cooling Repairs: Available 24/7

Transparent Pricing
Same-Day Service
1-Year Guarantee
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Members Get Priority Access for Emergency HVAC Repairs

Extreme weather can and will put your heating and cooling systems to the test. That’s why we’re here to restore comfort—quickly and efficiently, with phone lines open 24 hours to answer your emergency calls.
We fix all brands and models, including:

Central HVAC systems
Heat pumps
Mini-splits
Furnaces (gas and electric)

And our Service Shield members get 24/7 dispatch, and a 10% discount, and other exclusive perks.

Schedule Now 843-839-3438

First Choice Heating & Air technician standing in front of company presentation screen

1216+ Reviews

Connie Stowe

a week ago

Our furnace quit during the night. They were able to make the service call in the afternoon, diagnosed the problem quickly and did a full service check. All is well and working and we were really pleased with the professionalism and the pricing. Thank you to Michael and team.

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Teresa Perry

2 months ago

Rob was very nice, professional, and thorough. He was able to quickly diagnose the problem and make the necessary repairs. We have worked with First Choice for years and have always been happy with their service. Brian and his entire team are top notch! I would definitely recommend

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William Birkhead

a month ago

Friendly, knowledgeable and efficient, Justin did a great job. As a First Choice customer for many years, I have nothing but great service and support to report. Give them a try, if you haven’t already, you won’t be disappointed!

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Angela Cheatham

a month ago

I called to book a diagnostic check for next week. Then the manger calls and gets me in today within the next 45 minutes. The tech John was very thorough and explained everything to me. They are very professional and courteous and would recommend them to anyone!!

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Patrick Walsh

9 months ago

Trevor came out with the two technicians and went over the paper work and what was going to be done. The technicians were wonderful! They were very neat, respectful and explained everything as they went along. We discussed the filtration system that was to be installed

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Yianni Demo

4 days ago

My experience with First Choice was wonderful. I was running behind and my tech, Josh, was very patient and waited without charging me extra for “wasting” 15 minutes of his time. He worked quickly and professionally, diagnosing my issue and ultimately fixing it in minutes.

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Myrtle Beach 335+

Aynor 881+

60+ Reviews

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Great service starts with real conversations

“Good things happen when we sit around the kitchen table.”
– Kevin Goude, First Choice Founder

We always listen first. Then, we explain everything so homeowners like you can feel confident in the choices you make.

No pressure. No rush. Just helpful and honest guidance from an expert that cares.

Schedule Now 843-839-3438

No Pressure
No Rush
Helpful & Honest Guidance

Emergency AC repairs – Fast service when you need it most

Every minute counts when your air conditioning goes out in the summer amidst high temperatures and muggy air. We know just as well as you do that an AC breakdown during a heatwave isn’t just uncomfortable—it’s an emergency.
Whether it’s a mini-split or PTAC system, we offer fast, reliable repairs—with upfront pricing—for systems we’ve installed.

Schedule Now 843-839-3438

Emergency heating repairs – Don’t get caught in the cold!

While winters in coastal South Carolina are mild, occasional cold snaps can catch you off guard. If your heating system fails, don’t wait in the cold—our factory-trained technicians will fix your furnace or heat pump quickly so you don’t spend a chilly night.

Schedule Now 843-839-3438

Proudly serving

Aynor Carolina Forest Conway Florence Garden City Georgetown Little River Longs Loris Marion Murrells Inlet Myrtle Beach Nichols North Myrtle Beach Pawleys Island Socastee Surfside Beach

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