HVAC Company in Florence, SC — The Pee Dee’s Honest Choice

We’ll Tell You If You Don’t Need a New Unit.

Hear You Out First
Fix Over Upsell
Price It Up Front
Proudly Pee Dee

The Pee Dee finally has an HVAC company that shoots straight.

First Choice Heating & Air serves Florence and Quinby with the same honest, no-pressure approach that’s earned us 1,159+ five-star reviews across the Grand Strand. We know what a Pee Dee summer does to a cooling system — and we’ll always tell you the truth about what yours actually needs.

Whether it’s a $40 part or a full replacement, we listen first, evaluate honestly, and give you options — not a sales pitch. Florence homeowners deserve that. So that’s what we deliver.

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Every Florence Homeowner Gets Three Honest Options.

You don’t need a salesman — you need someone who’ll actually solve the problem. Most HVAC companies default to a new system the moment something breaks.

We don’t. We have the skill and experience to fix and rebuild systems that other companies would write off, and we’ll always tell you which path makes the most sense for your home and your budget.

Option 1: Repair
One part failed. Your system is otherwise solid. We fix the problem and get out of your way.

Option 2: Rebuild
Your system works, but it’s losing efficiency and costing you money. We restore it without replacing everything.

Option 3: Replace
Your system is past the point of good returns. We’ll tell you when replacement is the smarter financial decision — and only then.

We’ll tell you which one fits your situation before you spend a dime.

Schedule Now 843-839-3438

If We Touched It, We Own It.

We don’t just work in Florence; we live here. Our guarantees aren’t corporate fine print—they are a neighborly promise to do the job right the first time.

The Florence Triple-Promise

1. The 365-Day “No-Second-Guessing” Guarantee

If we serviced your system in West Florence, Quinby, or Effingham in the last year and something feels off, we’re coming back. We will re-evaluate the system for free. No diagnostic fee, no “handling” charge. If we were there, we stand by it.

2. New Parts, Florence-Grade Protection

The South Carolina humidity is brutal on components. We never use “refurbished” or “saved” parts to pad our margins. You get brand-new, high-quality parts backed by a full manufacturer warranty. If a part fails, we handle the paperwork so you don’t have to.

3. The 3-Year “Member” Peace of Mind

For our Florence Service Shield members, we triple our labor guarantee. Instead of one year, you get three years of protection on any repair we perform. It’s the closest thing to a “set it and forget it” HVAC system in the Pee Dee.

Schedule Now 843-839-3438

Big Job? Financing Makes It More Manageable.

Florence homeowners shouldn’t have to choose between home comfort and financial stress. We offer simple financing through Lend Home Improvements — with flexible monthly payments, no early payment penalties, and up to $75,000 available for qualified borrowers.

Not sure if financing makes sense for your situation? We’ll talk it through honestly before you commit to anything.

See Financing Options 843-839-3438

Proudly Serving Florence, SC and the Surrounding Pee Dee Region.

First Choice serves homeowners across Florence County — from the historic neighborhoods of Downtown Florence to the residential streets of West Florence, Quinby, and Effingham.

If you’re within range of Magnolia Mall, Francis Marion University, or Freedom Florence Recreation Park, we’re already in your neighborhood.

Service Area List:

Downtown Florence — Older home, older system? We know how to work with what you’ve got before we ever talk replacement.
West Florence — Whether it’s your first summer in a new house or your tenth with the same unit, we’ll give you a straight answer.
Quinby — Small community, big comfort expectations. We treat your home like your neighbor recommended us — because they probably did.
Effingham — A little outside the city, but you’re still on our route.

1176+ Reviews

Connie Stowe

a week ago

Our furnace quit during the night. They were able to make the service call in the afternoon, diagnosed the problem quickly and did a full service check. All is well and working and we were really pleased with the professionalism and the pricing. Thank you to Michael and team.

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Teresa Perry

2 months ago

Rob was very nice, professional, and thorough. He was able to quickly diagnose the problem and make the necessary repairs. We have worked with First Choice for years and have always been happy with their service. Brian and his entire team are top notch! I would definitely recommend

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William Birkhead

a month ago

Friendly, knowledgeable and efficient, Justin did a great job. As a First Choice customer for many years, I have nothing but great service and support to report. Give them a try, if you haven’t already, you won’t be disappointed!

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Angela Cheatham

a month ago

I called to book a diagnostic check for next week. Then the manger calls and gets me in today within the next 45 minutes. The tech John was very thorough and explained everything to me. They are very professional and courteous and would recommend them to anyone!!

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Patrick Walsh

9 months ago

Trevor came out with the two technicians and went over the paper work and what was going to be done. The technicians were wonderful! They were very neat, respectful and explained everything as they went along. We discussed the filtration system that was to be installed

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Yianni Demo

4 days ago

My experience with First Choice was wonderful. I was running behind and my tech, Josh, was very patient and waited without charging me extra for “wasting” 15 minutes of his time. He worked quickly and professionally, diagnosing my issue and ultimately fixing it in minutes.

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60+ Reviews

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Great service starts with real conversations

“Good things happen when we sit around the kitchen table.”
– Kevin Goude, First Choice Founder

We always listen first. Then, we explain everything so homeowners like you can feel confident in the choices you make.

No pressure. No rush. Just helpful and honest guidance from an expert that cares.

Schedule Now 843-839-3438

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No Rush
Helpful & Honest Guidance

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