HVAC Repair in Florence, SC: We Fix It First. We Replace It Last.

Fix It First. Replace It Last.

Same-day service available.
Upfront pricing before any work starts.
1-year guarantee on every repair.

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We repair all makes and models — Lennox, Carrier, Trane, Goodman, Rheem, and more. If it heats or cools your Pee Dee home, our HVAC company in Florence, SC can work on it.

You Get Three Honest Options. Every Time.

When we arrive at your Florence home, we don’t arrive with a pitch. We arrive with a flashlight. After the diagnostic, every First Choice technician gives you three transparent paths forward:

Option 1: Repair	Option 2: Rebuild	Option 3: Replace
One part failed. Your system is solid. We fix the specific problem and get out of your way. Common: capacitors, contactors, refrigerant recharges, motor replacements.	Your system works but it’s losing efficiency. We restore it without replacing everything — coil cleaning, refrigerant balancing, duct sealing, blower repairs.	Your system is past the point of good returns. We’ll tell you clearly when replacement is the smarter financial move — and only then. No manufactured urgency.

We’ll tell you which one fits your situation before you spend a dime. Take advantage of our HVAC maintenance plans to prevent future repairs and save big.

How We Handle Pricing

Florence homeowners are done with invoice surprises. We are too. Here’s how it works at First Choice:

A technician runs a full diagnostic on your system.
You receive a clear, itemized quote before any work begins.
You approve it — or you don’t. No pressure either way.
We do exactly what we said. The price on the invoice matches the quote. Always.

No line items in language you can’t decipher. No “thermal diagnostic assessment” fees on a bill you didn’t ask for. Just the repair, priced honestly.

Same-Day Repair in Florence, Quinby, and Effingham

When your AC goes down in the middle of a Pee Dee summer — the kind where 80% humidity makes 75°F feel like 90 — you don’t have time for a Tuesday appointment window.

First Choice has same-day availability across Florence County, including West Florence, Quinby, Effingham, and Downtown Florence. We’re already nearby. We’ll be there.

24/7 emergency service available for members.

Learn About the Service Shield Plan

Our Repair Guarantee

Every repair First Choice performs in Florence comes with a 1-year “Do-Right” guarantee. If something we worked on gives you trouble within 12 months, we come back — free diagnostic, no second-guessing, no fine print.

Service Shield members get 3 years of labor protection on every repair.

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Florence Homeowners Trust Us Because We Tell Them the Truth

“No, the technician’s opinion isn’t the final word. Just a starting point.”

— Kevin You. First.

We know what a Florence summer does to an air conditioning system. We know what Pee Dee humidity does to coils, capacitors, and condensate lines. We’ve seen it all — and we’ll tell you exactly what we find. Even if it’s not what you expected. Even if the answer is: “You’re fine. Come back in a year.”

See All Our HVAC Services Schedule Now 843-839-3438

1216+ Reviews

Connie Stowe

a week ago

Our furnace quit during the night. They were able to make the service call in the afternoon, diagnosed the problem quickly and did a full service check. All is well and working and we were really pleased with the professionalism and the pricing. Thank you to Michael and team.

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Teresa Perry

2 months ago

Rob was very nice, professional, and thorough. He was able to quickly diagnose the problem and make the necessary repairs. We have worked with First Choice for years and have always been happy with their service. Brian and his entire team are top notch! I would definitely recommend

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William Birkhead

a month ago

Friendly, knowledgeable and efficient, Justin did a great job. As a First Choice customer for many years, I have nothing but great service and support to report. Give them a try, if you haven’t already, you won’t be disappointed!

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Angela Cheatham

a month ago

I called to book a diagnostic check for next week. Then the manger calls and gets me in today within the next 45 minutes. The tech John was very thorough and explained everything to me. They are very professional and courteous and would recommend them to anyone!!

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Patrick Walsh

9 months ago

Trevor came out with the two technicians and went over the paper work and what was going to be done. The technicians were wonderful! They were very neat, respectful and explained everything as they went along. We discussed the filtration system that was to be installed

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Yianni Demo

4 days ago

My experience with First Choice was wonderful. I was running behind and my tech, Josh, was very patient and waited without charging me extra for “wasting” 15 minutes of his time. He worked quickly and professionally, diagnosing my issue and ultimately fixing it in minutes.

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Myrtle Beach 335+

Aynor 881+

60+ Reviews

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Great service starts with real conversations

“Good things happen when we sit around the kitchen table.”
– Kevin Goude, First Choice Founder

We always listen first. Then, we explain everything so homeowners like you can feel confident in the choices you make.

No pressure. No rush. Just helpful and honest guidance from an expert that cares.

Schedule Now 843-839-3438

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Aynor Carolina Forest Conway Florence Garden City Georgetown Little River Longs Loris Marion Murrells Inlet Myrtle Beach Nichols North Myrtle Beach Pawleys Island Socastee Surfside Beach

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