HVAC Services in Florence, SC

We’ll Give You an Honest Answer. Not the Most Profitable One.

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Whether You Need a Fast Repair or a New System — This Is Where You Start.

Choose by what you need done, or by the unit in your home.
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Talk with our technicians.

Once you call, we’ll hear you out and tell you exactly what to expect. We’ll cover all your options–whether you want to repair, rebuild or replace.

And you decide what works best for you, with our HVAC team there to help every step of the way.

“No, we don’t just sell units. We solve comfort problems.”

— Kevin You. First.

Not Sure Where to Start?

We serve Florence, Quinby, Effingham, West Florence, and Downtown Florence. If you’re near Magnolia Mall, Francis Marion University, or Freedom Florence Recreation Park, we’re already in your neighborhood.

Check Service Area Schedule Now 843-839-3438

1216+ Reviews

Connie Stowe

a week ago

Our furnace quit during the night. They were able to make the service call in the afternoon, diagnosed the problem quickly and did a full service check. All is well and working and we were really pleased with the professionalism and the pricing. Thank you to Michael and team.

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Teresa Perry

2 months ago

Rob was very nice, professional, and thorough. He was able to quickly diagnose the problem and make the necessary repairs. We have worked with First Choice for years and have always been happy with their service. Brian and his entire team are top notch! I would definitely recommend

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William Birkhead

a month ago

Friendly, knowledgeable and efficient, Justin did a great job. As a First Choice customer for many years, I have nothing but great service and support to report. Give them a try, if you haven’t already, you won’t be disappointed!

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Angela Cheatham

a month ago

I called to book a diagnostic check for next week. Then the manger calls and gets me in today within the next 45 minutes. The tech John was very thorough and explained everything to me. They are very professional and courteous and would recommend them to anyone!!

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Patrick Walsh

9 months ago

Trevor came out with the two technicians and went over the paper work and what was going to be done. The technicians were wonderful! They were very neat, respectful and explained everything as they went along. We discussed the filtration system that was to be installed

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Yianni Demo

4 days ago

My experience with First Choice was wonderful. I was running behind and my tech, Josh, was very patient and waited without charging me extra for “wasting” 15 minutes of his time. He worked quickly and professionally, diagnosing my issue and ultimately fixing it in minutes.

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Myrtle Beach 335+

Aynor 881+

60+ Reviews

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Great service starts with real conversations

“Good things happen when we sit around the kitchen table.”
– Kevin Goude, First Choice Founder

We always listen first. Then, we explain everything so homeowners like you can feel confident in the choices you make.

No pressure. No rush. Just helpful and honest guidance from an expert that cares.

Schedule Now 843-839-3438

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Proudly serving

Aynor Carolina Forest Conway Florence Garden City Georgetown Little River Longs Loris Marion Murrells Inlet Myrtle Beach Nichols North Myrtle Beach Pawleys Island Socastee Surfside Beach

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