No Rush, EverEquipment We Stand BehindWe Show Our WorkPermitted, Warrantied, Registered for YouFirst Choice installs every major system type used in Pee Dee homes, with equipment matched to Florence’s specific climate demands. From maintenance to repairs, we do it all:
Before we quote a single installation, we ask the question most companies skip: does this home actually need a new unit? Here’s how we help you decide
Repair or rebuild is often smarter when:
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Replacement usually makes sense when:
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We’ll run through this with you during your diagnostic visit with no charge to look, no pressure to commit.
As of January 2026, all new residential HVAC systems installed in the Southeast must meet updated SEER2 efficiency standards. New units also use R-454B refrigerant instead of R-410A. This means new equipment costs more upfront, but it saves real money every month on your Duke Energy or Santee Cooper bill.
When we quote a new installation, we show you both the upfront cost and the monthly savings projection for your specific home. That’s the only honest way to evaluate a new system.
A new installation is the best time to address indoor air quality. Once the system is open and the ductwork is accessible, adding the right equipment is straightforward — and far less disruptive than coming back later.
What we can add at installation:
None of these are required. None will be pushed. But if Florence humidity, spring pollen, or a musty smell has been an issue in your home, the conversation is worth having before we button everything up.
We work with Lend Home Improvements to offer flexible financing for Florence homeowners. Qualified buyers can access up to $75,000 with fixed monthly payments, no early payment penalties, and no surprise fees.
If a $6,000 heat pump installation saves you $80/month in energy costs and qualifies for a $2,000 federal tax credit, the actual out-of-pocket math looks very different. We’ll help you run the numbers honestly before you decide anything.
Every system First Choice installs in Florence comes with a 1-year labor guarantee and the full manufacturer equipment warranty. Service Shield Platinum members receive a 3-year labor guarantee. We pull all required permits, handle the paperwork, and register your equipment warranty so you don’t have to think about it.
Our furnace quit during the night. They were able to make the service call in the afternoon, diagnosed the problem quickly and did a full service check. All is well and working and we were really pleased with the professionalism and the pricing. Thank you to Michael and team.
Rob was very nice, professional, and thorough. He was able to quickly diagnose the problem and make the necessary repairs. We have worked with First Choice for years and have always been happy with their service. Brian and his entire team are top notch! I would definitely recommend
Friendly, knowledgeable and efficient, Justin did a great job. As a First Choice customer for many years, I have nothing but great service and support to report. Give them a try, if you haven’t already, you won’t be disappointed!
I called to book a diagnostic check for next week. Then the manger calls and gets me in today within the next 45 minutes. The tech John was very thorough and explained everything to me. They are very professional and courteous and would recommend them to anyone!!
Trevor came out with the two technicians and went over the paper work and what was going to be done. The technicians were wonderful! They were very neat, respectful and explained everything as they went along. We discussed the filtration system that was to be installed
My experience with First Choice was wonderful. I was running behind and my tech, Josh, was very patient and waited without charging me extra for “wasting” 15 minutes of his time. He worked quickly and professionally, diagnosing my issue and ultimately fixing it in minutes.
“Good things happen when we sit around the kitchen table.”
– Kevin Goude, First Choice Founder
We always listen first. Then, we explain everything so homeowners like you can feel confident in the choices you make.
No pressure. No rush. Just helpful and honest guidance from an expert that cares.
No Pressure No Rush 
Helpful & Honest Guidance 
Myrtle Beach 335+ 
60+ Reviews